Why Firefox could not make it to the top
It’s distressing for the fans of Firefox to see it still occupy second position after the Internet Explorer in the lists of top browsers in spite of all its amazing features. I felt all these days that there must be something wrong in Mozilla’s business approach in taking Firefox to the customers. At last, I got the right answer from young engineering students, Uttam and Phani, from India who won Impact Mozilla contest. Their “Marketing Plan Final Proposal” rightly points out why Firefox could not realize its huge potential to reach the top of browser market.
Add-ons have been key factor that really made FF so popular among the Internet users. But as Uttam and Phani have found in their study, majority of Internet users who use FF are not aware of the amazing world of add-ons it provides. It is very sad that Mozilla has failed to realize this all these days. But it is never too late and Mozilla should make every effort to bring awareness among users. Providing add-on packs suited to ones own needs is also a great idea.
Kudos to Uttam and Phani for their amazing work. On behalf of all the fans of FF, I wish them all the success in their endeavor to place Firefox on the top of every browser in the market.
Hoping to expect more suggestions from you regarding the steps that need to be taken by Firefox to increase its customer base.
There’s a reason why Firefox will take a long time to overtake IE. That being MS shipping it along with Windows OS. Else, FF would have been on top long back. Never mind though, it’s gaining slowly but surely. IE’s share is now below 70%.
Mozilla doesn’t have the deep pockets of Microsoft to promote Firefox. Awareness, especially among first timers, is the key to Firefox’s success in the long run.
Link for current market share of the browsers
http://marketshare.hitslink.com/firefox-market-share.aspx?qprid=0&sample=28
I think Firefox has done fantastically considering the fact that it has to be downloaded and installed. Microsoft Windows is a browser by itself. You can just browse from anywhere. eg. even from the file navigation toolbar. So I think Firefox is doing quite good.
Firefox is an amazing browser for windows. Too bad a lot of people are not aware of that, they are just happy with IE. They are too scared to venture other ways. That will need a lot of learning.
Just passing by.Btw, you website have great content!
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@ Mike Thank you.